BLOG 13 Lindsey Coyle of Airdrie Exchange

Lindsey Coyle - Airdrie Exchange
It’s December 19th and I’m writting this blog but it’s also the point in time where we start to accept that the rest of the month is a write off as productivity during these holidays is almost futile. We interviewed two business owners to write about in our blog but based on timing for their promotions and such we pushed their write ups for the coming weeks. So you’re stuck with me. We further delayed publishing this post to sync up with the release of the Here’s the Scoop contribution printing. We’ve been in business 3 and a half months and we can confidently say, this is the hardest thing we’ve ever taken on. I personally was sick for a solid 3 weeks with a flu turned bronchitis and I’m currently sitting with a killer viral sinus infection. I don’t half ass anything. During this down time of not going to events, meetings or anything really, we put our heads down and did some major reality checks. Up to this point we were of the mindset that the business is slowly growing and will build momentum once the tipping point occurs. Now we’re seeing a need to do better. We’ve read books, taken courses and asked experts the questions and everything points to us not being clear in our message, our branding and our website. Kind of a hard pill to swallow but so is failure and that is not an option. We’ve decided to strip the website down to bare necessities in an effort to keep our message simple and clear. We have a vision of what we want Airdrie Exchange to be and we’ll use our blog to articulate that but as far as a stranger that jumps on our site knows, Airdrie Exchange is a business directory that looks at how the business serves the community rather that what they do. What do we mean by that? A great example of this would be Healthy Meals Made Easy, this company does healthy meal preps for you to buy. However we thought of all the times we would think to use the services would be when a new mom just gets home from the hospital with the baby, or for a recently widowed senior or when a child is sick and the family is rallying around them at the hospital. These are moments when we want to help them and we think we’ll just make them a meal. At this time we’re not afraid to admit we’re struggling to get meals on the table for our own families between activities and our new business, so taking on making another family meals isn’t really in the cards without putting ourselves into a tailspin. So a gift card for them at Healthy Meals Made Easy and they can pick what they like and fits their dietary needs. So when you look at postnatal care in our directory you will see doulas, physiotherapists and meal prep. We think when you start browsing a directory it’s for ideas and by seeing all the businesses that collectively serve in the area you’re looking you may find your answer.
 
We’re looking for the website to do all the heavy lifting so we can keep costs down as long as we can, as we are currently a business of one. We are rebranding site and really looking to capture all the information during the listing process. We want to have space rentals captured so we have a compiled list to use down the line. We want this site to be resource for families and businesses and non profits. At this point we are going to focus on making it the best local business directory and we will do everything we can to see the businesses that participate in it to see value and feel supported. We’re firm believers while Airdrie Exchange is young and running financially lean, we can create the value through out efforts, sweat equity in essense.
We feel very intune to the struggles of small businesses as we are one and we committed this business to helping the business community overcome those challenges based on our very own needs and financial realities. When we roll out ATown Syndicate you will see the most innovative way local companies can customize and budget their marketing plan for the year using any and all of the local advertising mediums. Airdrie Exchange’s ATown Syndicate is going to increase business for all, including all the advertising mediums of paper, radio, billboards, bus wraps and innovative cutting edge technologies not even used yet. Prepare for 2019, it’s setting up to be mindblowing!

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